The Practice.
Madison Shihadeh is a communications strategist specializing in beauty, wellness, grooming, travel, wine & spirits, and lifestyle brands. She leads media relations, product launches, and brand storytelling initiatives that connect brands with top editors, tastemakers, and cultural moments. Known for her strong relationships and thoughtful approach to storytelling, Madison helps brands translate their vision into meaningful press and long-term visibility.
Originally from Sun Valley, Idaho, Madison graduated from Boston University before building her career in public relations. She now lives on the South Shore of Boston with her family and two boys.
Strategic PR and Narrative Consulting.
My approach to PR is thoughtful, relationship-driven, and highly strategic.
I focus on crafting clear brand narratives and connecting them with the right editors, tastemakers, and cultural moments to drive meaningful visibility.
Expertise.
Media Relations
Building and maintaining strong relationships with editors, writers, and tastemakers to secure meaningful coverage across print, digital, and broadcast.
Product Launches
Strategic planning and execution of brand milestones and news moments to generate buzz and visibility.
Brand Storytelling
Developing clear narratives and positioning that resonate with media, industry insiders, and consumers.
Awards & Recognition
Managing submissions for key industry awards and "Best Of" lists to elevate brand credibility.
Editorial Placement
Targeted pitching to top-tier editors and freelance writers to secure coverage across relevant media outlets.
Founder Strategy
Positioning experts and founders as thought leaders through targeted interviews and speaking opportunities.
PR Consulting
Developing customized communications strategies tailored to specific brand goals and long-term visibility.
Clients.
My clients range from emerging startups to established heritage brands across lifestyle, beauty, grooming, travel, and wine & spirits. I enjoy partnering with brands at different stages of growth to help shape their story and expand their cultural visibility.
T3 · STMNT Grooming Goods · Shani Darden · Alterna · Sleepy Tie · SexyHair · Flewd · The Luxury Collection · Dom Perignon · Perrier Jouet · Mumm Napa · Belmond El Encanto · Rocco Forte Hotels · DRMTGY · Sutra Beauty · Voloom · Noodle & Boo · Danger Jones · Château Cos d'Estournel · The Hair shop